Definition of: allure

(ə·lr′) v.t. & v.i. al·lured, al·lur·ing
To draw with or as with a lure; attract or exercise attraction; entice.
—noun That which allures; allurement. [<OF alurer, aleurrer <a- to(<L ad-)+ leurre lure. See LURE.]
—al·lur′er noun Synonyms (verb): attract, cajole, captivate, coax, decoy, draw, entice, inveigle, lure, seduce, tempt, win. One may attract without intent. One may allure to evil, but ordinarily to good. Lure is more akin to the physical nature and commonly used in an unfavorable sense. To tempt is to endeavor to lead one wrong; to seduce is to succeed in winning one from good to ill. Win may be used in a good sense, in which it surpasses the highest sense of allure, because it succeeds in that which allure attempts. Coax expresses the attraction of the person, not of the thing. A man may be coaxed to that which is by no means alluring. Cajole and decoy carry the idea of deceiving and ensnaring. To inveigle is to lead one blindly, as into folly or wrong. See DRAW, PERSUADE. Antonyms: chill, damp, deter, dissuade, repel, warn.