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Definition of: motivation research

The use of psychological or other social–science concepts and techniques in marketing, advertising, and public–opinion research to investigate the conscious or subliminal causes of consumer behavior, and the motives that lead to a favorable or unfavorable response.

'motivation research' used in domains:

motivationresearch.com
aimmotivationresearch.com

Phrases starting with the letter: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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